HATTON, M. Book review of "New Strategies in Higher Education Marketing". Canadian Journal of Higher Education, [S. l.], v. 22, n. 3, p. 108–111, 1992. DOI: 10.47678/cjhe.v22i3.183145. Disponível em: https://cjhe-rces.ca/index.php/cjhe/article/view/183145. Acesso em: 7 may. 2026.